RoutingUse postcode coverage as an operating rule
Postcode areas, travel time, congestion, call-out coverage, property type, landlord or tenant context, and job category can determine whether an inquiry should book, request an estimate, or receive a staff callback.
- 01 / Postcode eligibility
- 01 / Job-type branches
- 01 / Property and access context
- 01 / Manual estimate path
TrustMatch the market’s language and buying process
Pages and conversations should use appropriate terms, pricing context, qualification questions, and appointment expectations. Reviews, accreditations, guarantees, and trade memberships should appear only when the business can verify them.
- 02 / UK terminology
- 02 / Verified trust evidence
- 02 / Estimate expectations
- 02 / Clear escalation
DataBuild privacy and direct-marketing controls into the route
The actual deployment should be reviewed for UK privacy, electronic marketing, call recording, cookie, and data-processing requirements. Consent and legitimate-interest decisions must be documented, not assumed by a template.
- 03 / Privacy review
- 03 / Communication permissions
- 03 / Cookie controls
- 03 / Processor documentation